Global Ventilated Seats Market: By Sales Channel (OEM and Aftermarket), By Vehicle Type (Passenger Car, Heavy Commercial Vehicle, and Light Commercial Vehicle), By Propulsion (ICE Vehicle, and Electric Vehicle), and By Region (North America, Europe, Asia-Pacific, And Rest Of The World) -Market Forecast Till 2031.

Description

Market Overview

The market size for ventilated seats reached USD 9 billion in 2023 and is projected to achieve USD 13.11 billion by 2031, growing at a CAGR of 5.5% from 2024 to 2031.The demand for ventilated seats is driven by factors prioritizing comfort and luxury in the automotive sector. With global temperatures rising, particularly exceeding 40°C in some areas, maintaining coolness while driving is increasingly important for consumers. This is especially crucial during long commutes or in hot climates, where traditional seating can cause discomfort and perspiration. There is a noticeable shift in consumer preferences towards premium automotive features. A 2023 survey revealed that 71% of global consumers are willing to pay more for enhancements that improve comfort and convenience. Ventilated seats directly meet this demand by providing continuous airflow, ensuring occupants stay cool and dry.
Furthermore, advancements in material technology and design innovations have enabled manufacturers to integrate ventilated seats seamlessly into various vehicle models, enhancing overall driving experience and satisfaction.

Market Size for Global Ventilated Seats Market on the Basis of Revenues in USD Bn, 2018-2023

Source: Maven Market Research

Factors Affecting Growth of the Global Ventilated Seats Market

• Rising demand for passenger cars-The ventilated seats market is thriving due to a substantial increase in passenger car sales. Recent data shows nearly doubled global SUV sales, with these vehicles accounting for nearly half of all car sales in the US and a third in Europe. This surge in passenger vehicle ownership, particularly in warmer climates, has expanded the consumer base seeking the comfort and convenience offered by ventilated seats. Once a feature exclusive to luxury vehicles, ventilated seats are now increasingly standard in mid-range and entry-level cars, further driving market growth.
• Growth in the adoption of ventilated seats in mid-range vehicles– There has been a notable increase in the integration of ventilated seats in mid-range vehicles, driven by consumer demand for enhanced comfort and luxury features. Traditionally associated with high-end automobiles, ventilated seats are now becoming standard in mid-range vehicle segments as automakers strive to differentiate their offerings and meet consumer expectations. This trend reflects a broader shift in the automotive industry towards democratizing premium features, making advanced comfort technologies accessible to a wider audience. By offering ventilated seats in mid-range models, manufacturers cater to customers seeking superior comfort during their daily commute or longer journeys, thereby enhancing overall driving experience and satisfaction.

Restraints for the Global Ventilated Seats Market

• High Costs of Advanced Seat Technologies– The market is anticipated to grow at a slower pace due to the substantial expenses associated with implementing sophisticated seat technologies.
• Variations in Local Climate– Regional climate differences pose challenges to market expansion. Areas with moderate temperatures may not prioritize ventilated seats as much as hotter climates, where cooling features are in higher demand. This geographical disparity limits global adoption. Adapting seat technologies to diverse climates adds costs and logistical complexities for manufacturers, hindering rapid market expansion, especially in regions where extensive cooling functionalities are less essential.

What is the current structure of the Global Ventilated Seats Market?

Based on Propulsion, the Electric Vehicles dominates the Global Ventilated Seats Market during the forecast period

Segmentation of the ventilated seat market by propulsion includes ICE vehicles and electric vehicles (plug-in electric vehicles, battery electric vehicles, and hybrid electric vehicles). Electric vehicles generated the highest revenue, driven by their increasing adoption of ventilated seats. However, ICE vehicles are expected to experience the fastest growth during the forecast period, propelled by stringent global government regulations on emissions. This regulatory environment is pushing manufacturers to integrate advanced seating technologies, including ventilated seats, to enhance comfort without compromising compliance with environmental standards. As a result, ICE vehicles are poised to see significant growth in the ventilated seats market in the coming years.

Based on Vehicle Type, the Passenger Car segment will have the largest market revenue in the Global Ventilated Seats Market

The market for ventilated seats is bolstered by various vehicle categories, each charting its distinct growth trajectory. Passenger cars, commanding the largest share at 70.4%, are propelled by increasing demand for comfort features in sedans ranging from mid-range to luxury. This dominance underscores the emphasis on personal transportation and extended commuting comfort.Light Commercial Vehicles (LCVs), although a smaller segment, are anticipated to experience steady growth. The most intriguing segment is Heavy Commercial Vehicles (HCVs), currently the smallest but exhibiting the highest growth rate at approximately 7.3% CAGR. Stringent regulations on driver comfort and the prevalence of longer haul routes in hot climates are driving the adoption of ventilated seats in HCVs, paving the way for a more substantial market share in the years ahead.

Based on the Sales Channel, the OEM segment will lead the Global Ventilated Seats Market in terms of CAGR during the projected period

As of 2023, the ventilated seats market is segmented into OEM and Aftermarket channels, with the Aftermarket holding a substantial 35% share driven by demand in developing economies for affordable retrofitting options. In contrast, the OEM segment dominates with a commanding 65% share, fueled by increasing consumer preference for comfort features like ventilated seats, particularly in luxury and premium vehicles. This trend is supported by rising disposable incomes globally, highlighting a growing emphasis on enhancing comfort during extended travel and daily commuting.

Based on Regional Analysis, the North American region willlead the Global Market

The Global Ventilated Seats Market is influenced by regional preferences for comfort and luxury. Currently, North America holds the largest market share at approximately 35%, driven by established consumer demand for feature-rich vehicles and warm summer climates. Meanwhile, the Asia-Pacific region is witnessing the fastest growth, exceeding a CAGR of 7%. This growth is propelled by a thriving automotive sector, increasing disposable incomes, and rising interest in premium car features.

Notably, developing and emerging nations within the Asia-Pacific region are projected to experience even more rapid growth, potentially reaching a CAGR of 10% by 2031. This growth is supported by government initiatives promoting local car manufacturing and a burgeoning middle class with heightened preferences for comfort and convenience. These trends signify a significant evolution in the ventilated seat market dynamics, with developing regions poised to become pivotal players in the foreseeable future.

Competitive Landscape

Prominent companies in the automobile interior materials industry are conducting research and development to offer high-quality and cozy interior systems. To expand their distribution network, major companies are working with local players in emerging nations. Over the course of the projected period, regional player growth and an increased emphasis on product differentiation are anticipated to be important concerns for worldwide market participants. Some of the major players operating in the market includes Lear Corporation, Adient PLC, Faurecia, Toyota Boshoku Corporation, Magna International and others

Market Segmentation

By Propulsion

• ICE Vehicles
• Electric Vehicles

By Vehicle Type

• Passenger car
• Light commercial vehicle
• Heavy commercial vehicle

By Sales Channel

• OEM
• Aftermarket

By Regional Analysis

Asia-Pacific

• China
• India
• Japan
• Australia
• Rest of Asia-Pacific

North America

• United States
• Canada

Europe

• United Kingdom
• France
• Germany
• Italy
• Spain
• Rest of Europe

Rest of the world

• Middle East
• Africa
• Latin America

Major Market Key Players in the Global Ventilated Seats Market

• Lear Corporation
• Magna International Inc.
• Adient plc
• Toyota Boshoku Corporation
• Gentherm
• Dura Automotive Systems
• Ebm Papst Group
• NHK Spring Co. Ltd
• Faurecia SA
• TS Tech Co., Ltd
• Brose Fahrzeugteile GmbH & Co.
• Continental AG